Privacy Policy – India

Last updated on January 31, 2024

Tide Platform Private Limited (“Tide”, “We”, “us”, “our”, “Company”) recognizes the importance of maintaining your privacy. We ask that all visitors of the Tide Website or users of the services and products available on the Tide Platform (also called “Members”) read this privacy policy (Privacy Policy) carefully as it applies to the processing of their personal information. It contains important information on who we are, how and why we collect, store, use, transfer/process and share personal information ‘with respect to access and the use of our various products and services, through different forms of digital or non digital mediums including but not limited to the Tide Website (www.tide.co), mobile application, mobile site, web application or otherwise (“Tide Platform”), and how to contact us. This Privacy Policy should be read alongside, and in addition to the Tide Membership T&Cs, and any separate product or service agreements you have accepted while accessing the products and services offered by Tide Platform.

Whenever we refer to the ‘law’ under this Privacy Policy we are referring to all those applicable laws as amended from time to time, which regulate the protection of personal data and privacy. Where we have used but haven’t explained the meaning of a defined term in this Privacy Policy, that defined term has the same meaning as set out under the Tide Membership T&Cs. When we refer to ‘information’ or ‘data’ under this Privacy Policy, we refer to your personal information and/or sensitive personal information (described in ‘Personal Information we collect’).

By accessing the Tide Platform, you consent to us collecting, using, storing and processing your personal information in the way described in the Privacy Policy. If at any point in time, an individual/you provide data or other information about someone other than yourself, or on behalf of any entity or organization or body corporate (“person”) you warrant that you have the necessary lawful ground, including, if applicable, that person’s consent to provide such information for the purpose specified. If you do not agree to the terms of the Privacy Policy, please do not use or access the Tide Platform.

This Privacy Policy is divided into the following sections:

Who we are
Personal information we collect
Where we collect personal information from
Who we share your personal information with
How long we keep your personal information
Cookies and similar technologies
Your rights
How to withdraw your consent
Data protection practices
How to contact us – Grievance officer
Updates to the privacy policy

Who we are

Tide Platform is operated and managed by Tide Platform Private Limited, a company registered under the laws of India. We may share your data with our affiliates part of the Tide Group, either in whole or in part, for the administration of our business, the improvement of our products and services and for other purposes permitted by law.

For providing different products and services via Tide Platform, we collect, process, use, store and are responsible for certain personal information about you. When we do so, we are regulated by the Information Technology Act 2000 and any other applicable rules on data protection and privacy as amended from time to time, and other applicable laws.

Personal information we collect

Personal information means any information of a natural person which can assist in identification of that person. Below is a list of types of information that we may collect and how we use the information when you access the Tide Platform, or use any of our products or services.

Type of personal information	Description	How we use the information (for illustrative purposes only)
Contact, personal and profile details	Your name, addresses, e-mail addresses, phone numbers, addresses, and other ways in which to contact you; identification details, such as date of birth, scans of ID documents, marital status, Aadhaar number, income details, your facial images or photographs and other information that you enter to use the Tide Platform and avail any products or services	Managing our relationship with you or your business. Communicating with you about our and our business partners’ products and services. Delivering the Tide Products and Services to you, including to facilitate your use of the different Tide Services via single sign-on Developing and carrying out marketing or business development activities. To prevent fraud and to manage our company’s risk Identifying, investigating, reporting and preventing fraud, money laundering and other crime. Complying with laws and regulations.
Transactional	Details about the transactions you carry out and the payments to and from your accounts with us including financial information, your bank account numbers, etc.	Making and managing customer payments. Delivering our and our business partners’ products and services. Managing fees, charges and interest due on customer accounts. To prevent fraud and to manage our company’s risk
Contractual	Details about the products or services we provide to you	Carrying out our obligations arising from and exercising our rights set out in our contracts. Collecting and recovering money that is owed to us under any product or service offered via the Tide Platform. Operating our business in an efficient and proper way, including managing our financial position, business capability, planning, and audit.
Locational	Data we get about where you are. This may come from the IP address assigned to your mobile phone or other device when you connect to the internet. It may also come from your zip code or the places where you have carried out any transactions using Tide Platform. .	Delivering our and our business partners’ products and services. Identifying, investigating, reporting and preventing fraud, security breaches, money laundering and other criminal activity.
Behavioural	Details about how you use products and services through the Tide Platform from us and other organisations, including through the use of cookies or other tracking software.	Studying how our Members use products and services from us and other organisations. Delivering more personalised user experiences to our Members. Developing and carrying out marketing or business development activities. Analytics, research and other forms of improving our products and services
Technical	Details on the devices and technology you use, such as device identifiers, browser settings, etc.	Delivering our products and services to you. Delivering our and our business partners’ products and services. Identifying, investigating, reporting and preventing fraud, money laundering and other crime. Developing and carrying out marketing or business development activities.
Communications	Any emails, calls or other communications you’ve sent to us or we’ve sent to you. What we learn about you from communications between us, including any feedback that we may receive from you.	Delivering our products and services to you. Carrying out marketing or business development activities. Investigating and responding to your enquiries, complaints and feedback. Improving our products and services.
Public and third-party data	Details about you that are publicly available on the internet. We may also receive information about you from credit bureaus (see below for more information) or from third-parties like search engines, Google analytics, etc.	Identifying, investigating, reporting and preventing fraud, money laundering and other crime. Registering you with a Tide Membership account. Developing and carrying out marketing or business development activities. Investigating and responding to your enquiries, complaints and feedback.
Usage data	Other data about how you use our products and services	Studying how our Members use products and services from us and other organisations. Testing new products and services. Managing how we work with other companies that provide services to us and our Members. Developing and carrying out marketing or business development activities. Analytics, research and other forms of improving our products and services.
Consents	Any permissions, consents or preferences that you give us on our Tide Platform/app or otherwise	So we know what your preferences are in regards to marketing and any other relevant processing activities that you can opt-out of. Developing and carrying out marketing or business development activities. Exercising or defending legal claims. Complying with laws and regulations. Delivering more personalised user experiences to our Members.
Documentary data and photos thereof	Documents or copies and photos thereof that you’ve made available to Tide when availing of the Tide products and services. This could include things like your passport, driver’s licence, photographs of business receipts or invoices, etc.	Delivering our products and services to you. Identifying, investigating, reporting and preventing fraud, money laundering and other crime. Complying with laws and regulations.

Where we collect personal information from

We may collect personal information about you (or your business) from any of these sources:

Data you provide to us directly, for example through the Tide Platform.
Data we generate automatically when you use the products or services available on the Tide Platform
Data we collect from third parties, such as Tide business partners; service providers, including service providers that help us authenticate your identity; credit information companies such as credit bureaus; fraud prevention agencies and others.

Who we share your personal information with

We will only disclose personal information with third parties for the reasons explained in this Privacy Policy or otherwise in the Tide Membership T&Cs. Below is a list of the types of third parties that we may share your personal information with.

Tide Group

We may share your personal information with other companies in Tide Group, to the extent permitted by law, that help us with any of the purposes noted above or otherwise in the Tide Membership T&Cs

Strategic partners

We will also share your data with our strategic partners who are integral in allowing us to offer the Tide Products and Services to Members.

Transcorp International Limited

We collaborate with Transcorp to provide the co-branded e-money account under the Trancorp T&Cs (Transcorp prepaid card user agreement). Transcorp holds and processes your personal data as a data fiduciary to operate and manage your e-money bank account. Transcorp will process personal data such as your name, transactions, email address, selfie, and others in accordance with its Privacy Policy. You can read that Privacy Policy to understand how and why Transcorp processes your personal data and the details of any third-parties who will have access to that data.

Cashfree Payments India Private Limited

Cashfree is our RBI-authorised payment aggregator who we partner with to facilitate outbound payments from your e-money bank account. Cashfree will process your transactional data, incl. personal data such as your names, date of birth, email address and phone number, etc. in accordance with its Privacy Policy. You can read that Privacy Policy to understand how and why Cashfree processes your personal data and the details of any third-parties who will have access to that data.

Tide Partners and third party links

We may share your information with Tide Partners and our service providers, for the purposes noted above or otherwise as stated in the Tide Membership T&Cs or product/service specific terms and conditions.

We may include or offer products or services to you from Tide Partners on the Tide Platform. Tide Partners’ websites (including their service providers) have separate and independent privacy policies that apply and we (and any other Tide Group company; or any of our Tide company directors, officers, agents, contractors, or sub-contractors or workers) have no responsibility or liability for the content, activities and services relating to those linked websites. You can contact them for more information on how they may use your information. Similarly, the Tide Platform may host links to third party websites. We are not responsible for the content, activities or services related to such linked websites.

Legal Authorities/bodies

We may share your information with any governmental authority or law enforcement officers who request or require any information and we think disclosure is required or appropriate in order to comply with laws, regulations, or a legal process.

Service providers

We may share your information with third party service providers to provide our services and products to you and to run our business. When those service providers are located outside India, we shall transfer data to them only if permitted by law and shall ensure they implement equivalent protection of your data compared to applicable data protection laws. This includes vendors, agents, sub-contractors, suppliers, consultants, advisers and other service providers.

General business

We may share your information with third parties to help grow and improve our business. This includes but not limited to:

Companies we have a joint venture or agreement to cooperate with
Organisations that introduce you to us
Market researchers
Advisers who help us to come up with new ways of doing business
Advertisers and technology providers that you use (such as third-party websites you visit, social networks, and providers of apps and smart devices).
While negotiating or in relation to a change of corporate control such as a restructuring, merger or sale of our assets, we may have to disclose our databases and information we have stored in the course of our business operations.
Other financial institutions to help prevent, detect and prosecute unlawful acts, money laundering or any kind of fraudulent/illegal behaviour.

Sharing anonymised data

We may share anonymised data with other companies, but only when it is converted so that no-one’s identity can be known or found out and is no longer considered to be personal information under the law (it is anonymised).

How long we keep your personal information

We will keep your personal information as long as it is necessary to provide you services on the Tide Platform (for the purposes listed in ‘Personal Information we collect”’). We shall retain and use the information collected as necessary to comply with our obligations under laws or contracts, resolve disputes or for other legitimate purposes to the extent permitted by law.

To ensure compliance with applicable laws, we may need to retain information even after you have terminated your account with us or stopped using the Tide Platform. We may also keep your contact information, communications and other details for fraud prevention and for the exercise/defense of a legal claim or for providing evidence in legal proceedings.

We may continue to use the anonymised data aggregated or in combination with anonymised data of other users. We use this for analytics, research and other business purposes.

Cookies and other tracking technologies

We may use cookies to distinguish you from other users of our products or services. This helps us to provide you with a good experience, and also allows us to improve our products or services. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device when you visit Tide Platform. Cookies send information back to the originating website on each subsequent visit, or to another website which recognises that cookie. Cookies also make it easier for you to log in and use Tide Platform.

We may use the following cookies:

Strictly necessary cookies required for the operation of our products or services (including, for example, cookies that enable you to log into secure accounts and use interactive features);
Analytical/performance cookies that allow us to recognise and count the number of visitors and users and see how they use the products or services (e.g. (without limitation) to help us improve the way our products or services work or are provided, by ensuring that users are finding what they are looking for easily);
Functionality cookies to help us recognise you when you return to the Tide Platform (this enables us to e.g. (without limitation) personalise our content for you, greet you by name and remember your preferences, such as choice of language or region).
Targeting cookies to record your visit to the Tide Platform, the pages you have visited and the links you have followed. We may use this information to make our products and services and the information displayed on it, which we reasonably think is more relevant to your interests. We may also share this information with third parties for this purpose.

You can block or disable cookies by activating the setting on your website browser that allows you to refuse the setting of all or some cookies. All browsers provide tools that allow you to control how you handle cookies: accept, reject or delete them. These settings are normally accessed via the ‘settings’, ‘preferences’ or ‘options’ menu of the browser you are using, but you could also look for a ‘help’ function or contact the browser provider. However, if you set your browser settings to block or disable all cookies (including essential cookies) you may not be able to access all or parts of the Tide Platform for which we require the use of cookies.

Your rights

You will have the following rights with regard to our usage of your data and you can exercise those rights by writing to us at grievanceindia@tide.co.

Right to Access: You have the right to review the information that Tide may have on you.
Right of Rectification: In the event that any personal data provided by you is inaccurate, incomplete or outdated, then you have the right to provide us with the accurate, complete and up to date data, and have us rectify such data at our end without undue delay. Please ensure you notify us without undue delay of any changes to the personal data that you have provided to us by updating your details on the Tide Platform or by contacting us at the details provided in this Privacy Policy.
Right to Opt Out: We or our service providers may communicate with you through voice calls, text messages, emails, Tide Platform notifications, or other means. The communication may relate to (a) Tide Services (as defined in the Tide Membership T&Cs ), (b) Tide promotional offers, or (c) any other information that Tide or Tide Partners may want to share with you. You may opt out of receiving information about promotional offers by writing to us at grievanceindia@tide.co. But even if you opt out of receiving information from us, we may still send you non-promotional communications.
You can withdraw your consent to or object to our processing of your information at any time. Please contact us at grievanceindia@tide.co if you want to do so. If you withdraw your consent, we may not be able to provide products or services to you. You acknowledge that despite your request to withdraw consent, we may still need to retain some data about you for complying with applicable laws, contractual obligations, law enforcement requests or judicial proceedings.

Data protection practices

We employ adequate technical and organisational security measures to protect your personal information from being accidentally lost, used, changed, shared or accessed in a way it shouldn’t be.

We will limit access to your personal data to our employees, agents, contractors and other third parties who have a strict need to see it in order to perform their business functions. They will only process your personal data on a ‘need-to-know’ basis, pursuant to our instructions and they will keep your personal data confidential.

However, we do not guarantee that personal data will be completely protected. Any transmission of personal data by you is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Tide Platform, including through the illegal acts of third parties.

How to contact us – Grievance officer

We have appointed a data grievance officer. Our data grievance officer is accessible through email at grievanceindia@tide.co. You can contact the officer confidentially by email to inquire about how we collect, store or use your information.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Please check back from time to time for updates. Continued use of our Tide Platform after any change/ amendment to this Privacy Policy shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.