Cookie Policy

1. Introduction

The Tide Platform (as defined in Tide’s Privacy Policy) uses cookies and other tracking technologies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Website and use the products and services available on the Tide Platform, to recognise your preferences, to provide personalised content, to ensure security and also to improve the Tide Platform. By continuing to use the Tide Platform, you are agreeing to our use of cookies and other tracking technologies as described in this Cookie Notice.

Capitalised terms in this Cookie Notice shall have the meanings set forth in Tide’s Privacy Policy.

2. The cookies we set on Our Website

A cookie is a small file of letters and numbers that is stored on your browser or the hard drive of your computer and is read by a website when you visit it. Cookies contain information that is transferred to your computer’s hard drive. You can block cookies by activating the setting on your browser that allows you to refuse the placement of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of Our Website.

Based on who manages the cookie, Our Website uses cookies installed directly by Tide, also known as “first-party” cookies, and cookies installed by third parties, such as Google or Facebook, or so called “third-party” cookies.
Based on the time they remain active, we use both session cookies (which keep the necessary information only for the duration of the browsing session) and persistent cookies (which are stored on your hard disk for a bit longer and are read every time you visit Our Website).
Based on the function they serve, we use strictly necessary, functionality, analytics/performance and targeting/advertising cookies as described below.

The specific names and types of the cookies we use on Our Website may change from time to time but Our Website uses the following main categories of cookies

Category of cookies Why we use these cookies
Strictly Necessary Cookies These cookies are essential for the services available on Our Website to perform their basic functions. These include cookies required to allow registered users to authenticate and perform account related functions. Because these cookies are necessary for the functioning of Our Website, you cannot refuse them if you wish to avail of the services and content available on Our Website.
This category includes primarily first party sessions and persistent cookies.
Functionality Cookies These are used to recognise you when you return to Our Website or when you have logged in already. This enables us to personalise our content for you, greet you by name, remember your preferences and ultimately boost your user experience with Our Website.
This category includes both first/third party persistent and session cookies.
Analytics / Performance Cookies These allow us to recognise and count the number of visitors on Our Website, track views of content and to see how visitors move around Our Website when they are using it. This helps us to improve the way Our Website functions, for example, by ensuring that users are finding what they are looking for easily. For example, we use Google Analytics cookies to keep track of the number of visitors to Our Website, where visitors have come from and the pages they visited. Here you can find an overview about how Google safeguards your privacy and data.
This category includes both first/third party persistent and session cookies.
Targeting/Advertising Cookies These cookies record your visit to Our Website, the pages you have visited and the links you have followed. We will use this information to make Our Website more relevant to your interests, to show relevant advertisements to you across the web and to measure the performance of our marketing campaigns. We may also share this information with our marketing partners for those purposes. For example, we use Facebook Pixel to show relevant advertisements to visitors and to measure and improve advertisements. This cookie also tracks the behaviour of visitors across the web on sites that have Facebook Ppixel or the Facebook social plugin installed. Similarly, we use  TikTok Pixel, a pixel cookie installed by Sky UK Ltd, a pixel cookie installed by Reddit and other marketing partners we work with.
This category includes mainly persistent third party cookies.

If you have any questions with regard to a specific cookie, please contact us at the contact details listed below. 

3. The tools we use on the Tide app

The table below explains the types of tracking tools similar to cookies we may use on Our App (as defined in Tide’s Privacy Policy) and why we use them.

Tracking tool   Why we use it 
Functional tracking This is used to track your preferences and to retain your personal account details, transactions and registration information. 
App analytics  This tracking tool is used to improve the user experience and allows for runtime app configuration, track production error analytics, track crash & technical data and app usage analytics. 

4. Web beacons and personalised links in emails

In addition to the cookies we use on Our Website, we also use similar tracking technologies in the emails and push notifications we send, such as web beacons (also known as pixels) or personalised links to provide you with an optimised user experience and for advertising purposes. 

Web beacons are small graphic images which typically work in conjunction with cookies to track the use of an online service by its users.These help us to understand, for example, whether you have opened an email received from us and how you have interacted with it. If you have enabled images to load automatically in emails you receive, this technology will send information to us how you’ve interacted with the message. 

We may also send emails that contain hyperlinks that are personalised and support tracking. If you click on any such link within the email, we may receive information about your visit to Our Website or to the website you’ve been redirected to.

5. Changes in the cookies we use

If we make any changes to the cookies or other tracking technologies we use, we will update this Cookies Notice. You can always find the latest version of this Notice on Our website.

6. How to change my preferences?

You can control how non-essential categories of cookies are placed on your device using the Cookie Settings button located at the footer of every webpage on Our Website. You can also deactivate the use of any cookies by using the settings in your browser or the settings in your device, if this is supported by your browser or device.


Other tracking technologies such as web beacons may function across all web browsers and hence may not be fully suspendable by a change in your browser settings. So to manage those you may have to configure the settings of the applications you’re using on your device, for example by changing the settings of your Outlook or Mail app to block images embedded in emails from downloading automatically on your device.

7. Questions

We are always open to questions and feedback. If you have any more questions about our cookie notice or how we use cookies or other tracking technologies please email us at