Affiliate programme

Boost your earnings as a Tide affiliate

Earn £50 commission for every person you refer and who successfully becomes a Tide member. Become an affiliate partner for the fastest-growing business banking platform.

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Start earning commission in five easy steps

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Sign up for free

Complete the sign-up form in the Tide mobile or web app

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Get approved

Be accepted on to the programme (It usually takes less than a day. For more information around partner selections, please see the FAQ section below)

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Log on to the dashboard

Access marketing materials, tools, and regularly updated creative assets

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Start creating content

Add affiliate links to your website and promote Tide to your audience

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Earn commission

Receive a £50 commission for each new Tide member you refer who is successfully onboarded*

Why should I become an affiliate partner?

As the fastest-growing digital business banking platform, we’re all about growing our community of over 500,000 sole traders, freelancers, and small businesses.

Whether you’re a blogger, content publisher, or influencer, you can earn generous rewards by driving engagement.

Join now

Great content deserves great support!

Join our free affiliate programme and you’ll receive the following benefits:


Maximise your earnings

Earn £50 for every newly onboarded Tide member you refer with no referral limit**

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Get professional support

Access dedicated account management help when you need support with your content needs

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Run real-time reports

Use our Impact Radius dashboard to track your engagement success


Access creative resources

Enhance your content with up-to-date images, banners and links about Tide services

How does affiliate marketing work at Tide?

Are you a blogger, publisher or run a voucher site? If so, you could apply to join the Tide affiliate program. We work with a variety of partners: from editorial content creators to cashback sites and influencers.

It’s completely free to sign up. Once accepted, simply use your website or app to promote Tide’s products to your audience. You’ll get access to your own Impact Radius dashboard with a library of links, creative assets and banners.

And once you’re up and running, track your referral success using real-time reports in your dashboard.

The more new Tide members you refer, the more commission you’ll receive. To learn more, see our affiliate sign-up form to download the marketing programme terms and conditions.

Tide App timeline

Why recommend Tide to your followers?

  • Trusted by over 575,000 small businesses

    From sole traders to freelancers and limited companies, we’re all about saving businesses time and money, letting you get back to doing what you love.

  • All your business account needs in one app

    Create and pay invoices, set spending limits for your team with company Expense Cards, upload receipts, and tag transactions with your own labels - it’s all in there.

  • Loved by accountants

    Connect in seconds and sync with a range of popular accounting software, including Sage, Xero, QuickBooks and Crunch.

  • Member perks

    As a Tide member, you’ll unlock exclusive discounts and bonuses all designed for small businesses. Enjoy free subscriptions, freelance offers and get savings on training.

    Join now

Affiliate Marketing FAQs

Do I need to be UK-based to become a Tide affiliate?

No.  You don’t need to be based in the UK to join our affiliate programme, but your website audience/following does need to be a UK audience.

Is there a process in place for approving content?

Yes. We work with our publishers in a collaborative way to allow them to produce their best work, however we will require sign off before most content goes live.

How can I track the number of referrals my content is earning?

All members of our affiliate programme receive access to their own Impact Radius dashboard when they become Tide affiliate partners. As well as creative assets and tracking links to use in your copy, you will also have access to a variety of reports to track the success of your content.

What types of content can an affiliate partner produce?

We accept a variety of forms of content, ranging from editorial content, comparison sites, cashback or voucher sites to influencers with a large social media following, in accordance with the programme terms and conditions and subject to our written/e-mail sign-off.

How long does it take to be accepted to the affiliate programme?

Acceptance on to the programme is generally very quick and you could be up and running as an affiliate within only a few hours.

Who can become a Tide affiliate?

At Tide, we work with a variety of publishers, from bloggers to influencers and comparison sites. Acceptance to our affiliate program is done on an individual publisher basis, subject to Tide’s internal approval criteria and selection decisions are within our discretion. Decisions may be made based on, among others, relevance of content to Tide’s services.

Why should I join the Tide affiliate programme?

As well as being free to join, the Tide affiliate programme also offers a generous CPA (cost per acquisition). Our affiliates enjoy the support of a dedicated account management team and access to creative assets, banners and links that are regularly updated. We also offer a robust tracking solution that rewards publishers fairly for promoting Tide’s products and services. Throughout the year we are also planning to run a variety of promotions with our publisher base.

How do affiliate marketing programmes work?

Affiliate marketing works when an affiliate earns commission in return for marketing another company’s products. The affiliate promotes the product to their audience on their website, app or social media and earns a commission from each sale or sign-up they make.

Help, my question isn’t answered here…

Find answers to all our most frequently asked questions and how to contact our Member Support team.

*This will be subject to the standard eligibility criteria and onboarding procedures of Tide for business banking.
**Standard Tide eligibility criteria and onboarding procedures for business banking apply.